Hate to brag, but the new Outkick the Coverage radio show is already a smashing success.
I already Tweeted that we’d tripled ratings in Jacksonville, FL — and many other cities like it — but this email from Fox Sports Radio just went out to all national advertisers and radio stations across the country. Again, hate to brag, but of course I decided to share it here.
“In Clay Travis’ first month on FOX Sports Radio, Outkick the Coverage delivered impressive results across a variety of metrics. Below are some key stats:
On FOX Sports Radio’s channel on the iHeartRadio app and website, Clay Travis’ cume grew +166% month-to-month, and total listening hours increased +153%
For Outkick’s podcast on iHeartRadio, September cume was up +504% month-to-month and total listening hours increased +145%
Terrestrially on KLAC in Los Angeles from 5 – 6 a.m. PT, Clay Travis was up +60% year-to-year among Men 25-54
Outkick the Coverage with Clay Travis has already added four new markets, taking its total station count to 224 nationwide
In synch with Clay’s launch, FOXSportsRadio.com finished September with a +50% increase in uniques month-to-month, and it was the site’s highest visitor month of the year to date
On social media, FOX Sports Radio had four times the impressions on Twitter in September ’16 vs. September ’15. Furthermore, link clicks from social media sites to FSR’s website were eight times greater this September compared to one year ago.”
What does all this mean?
Basically that Outkick the Coverage is kicking ass and taking names.
And that if you’re a radio station programmer and you aren’t carrying our morning show you just don’t like money.
Climb on board the Outkick train and #dbap.
For those of you who haven’t listened yet, we’re on from 6-9 am et on these 224 stations nationwide — search for your city here — and you can hear the daily podcast at this link here.
And if you’re an advertiser reading this right now and you’re thinking — holy shit, why isn’t my brand getting exposed to Clay Travis’s millions of monthly readers, listeners and viewers — email me at firstname.lastname@example.org and I can make it rain for you.